The Founding Members



Professor Amin Al-Habaibeh is Professor of Intelligent Engineering Systems within the Product Design team at Nottingham Trent University. He is also the Director of DTA-Energy (Doctoral Training Alliance). His research and teaching activities focus on several multi-disciplinary topics in the broad area of product design and innovation, automation, energy, condition monitoring and artificial intelligence. Amin is currently leading the Innovative and Sustainable Built Environment Technologies research group (iSBET) and co-founder of the Advance Design and Manufacturing Engineering Centre (ADMEC). His international research profile and academic activities cover a wide range of countries such as Kuwait, Qatar, Saudi Arabia, Ghana, Nigeria, Egypt, Spain and Libya.  Amin has strong links and collaboration with industry including eight years as the industrial placement adviser and over 25 years of industrial research and collaboration.


Professor Rebecca Parry is a professor at Nottingham Law School. Professor Parry is the Co-Director of the Centre for Business and Insolvency Law and has been an active member of the Centre for many years. 

Professor Parry became an academic after studying for a PhD at the University of Manchester (1995-1997).  Before joining NTU she was a lecturer and then senior lecturer at the University of Leicester (1997-2007).

Professor Parry's main research interests lie in the area of insolvency law and, in particular, international and comparative insolvency law with a focus on the UK, the USA, the EU, India and China. She is interested in the intersection of technology and commercial law, including the legislative framework needed to support digital economies.  She has interests in related areas of company law, notably directors' duties and director disqualification, as well as in insolvent partnerships and individuals.



Dr Hwaidi is a lecturer in law at the University of Dundee (UK), he is the course leader of the Principles of E-Commerce Law LLM (Master) Programme and he teaches the Banking and Finance Law at the LLM (Master) Programme. Before joining the University of Dundee, he was a Senior Lecturer in Law and the Deputy Director of the Centre for Business and Insolvency Law at the Nottingham Trent University. In addition to his extensive experience as an academic lawyer, he has experience as a practicing lawyer admitted to the Jordanian Bar. He holds a PhD in law, LLM (Master) in International Commercial Law and Bachelor’s Degree in Law. Dr Hwaidi has published many articles in world leading peer-reviewed law journals.


Professor Qile He, also known as Horace, is a Professor of Strategy and Performance Management at the University of Derby, UK. He was previously a Reader in Operations Management and the Associate Head of School for Research of the School of Strategy and Leadership at Coventry University, UK, successfully leading the school research portfolio. His research expertise and interests are in the area of interfirm alliances and partnerships, innovation strategies and processes of organizations, as well as sustainable and responsible business, and inter-organizational knowledge transfer. He has published over 80 papers in refereed journals, books, and leading international conference proceedings. Including prestigious international journals, such as British Journal of Management.
He is an elected council member of the British Academy of Management and a Chartered Member of Chartered Institute of Logistics and Transport. He is a reviewing expert for European Commission Horizon2020 projects.



Dr. Amjad Fayoumi is a Lecturer in Information Systems (IS) and a member of the Department of Management Science. He is researching in the information systems area focusing on enterprise systems modelling and simulation. He is a director of MSc in E-business and Innovation Programme and a co-leader of Advanced Manufacturing Theme (LiRA). Dr. Fayoumi is activly involved in several research groups and themes across the University of Lancaster
Dr. Fayoumi was awarded his Ph.D degree. in the information systems area from Loughborough University, his thesis focusing on the use of enterprise modelling and simulation for analysing and designing business strategy and operation. Prior to joining Lancaster University, Dr. Fayoumi worked as a lecturer at Nottingham Trent University, also as a researcher for the University of Nottingham and Loughborough University, and taught at the Nottingham Trent International College (NTIC) at both foundation and diploma levels. Furthermore, Dr. Fayoumi has earlier industrial experience, as he worked previously in ICT consultancy for few years. Dr. Fayoumi is currently a member of a number of professional associations and he has taken roles in reviewing research papers for several international conferences and journals.
At present, his particular research interests lie in two main themes around: Advanced Manufacturing Systems and Digital Transformation of Healthcare.





Dr Ali is a Senior Lecturer in Leadership and Management with research interests in the fields of cross-cultural management and HRM. I am specifically interested in researching management practices in the Arab Middle East and during the last five years have focused on exploring the impact of social capital on employee selection in the Jordanian banking sector. I have held a variety of academic and HR roles in both Jordan (bank of Jordan) and the UK (University of Nottingham, Nottingham Trent University, University of Worcester).




Dr Keith Dinnie is a Senior Lecturer at the University of Dundee (UK). He is a leading authority on place branding for cities, regions and nations. He is the author of the first textbook on nation branding, Nation Branding – Concepts, Issues, Practice (Routledge, 2007). The book is now in its second edition (Routledge, 2015). He is the editor of City Branding – Theory and Cases (Palgrave Macmillan, 2010). His books have been translated into Chinese, Japanese, Korean and Russian.



Dr Szu-Hsin Wu is a Lecturer in Marketing within the School of Business at the University of Dundee. Prior to joining Dundee, she worked as a Postdoctoral Research fellow on an EU Interreg funded project - Dŵr Uisce which is led by a multidisciplinary research team from Trinity College Dublin in Ireland and Bangor University in Wales. Szu-Hsin holds an M.A. in Design Management from the University of Southampton (UK) and Ph.D in Marketing from Dublin City University (Ireland).
Given her multidisciplinary background, she has been involved in different international research projects and worked with multi-national researchers from Human Resources, Operations Management, Business Ethics, Engineering, and Environmental Science. Her research has been published in the International Journal of Contemporary Hospitality Management and International Journal of Human Resource Development: Practice, Policy and Research.



​Dr Ana-Maria Bliuc is a Senior Lecturer and a social and political psychologist who joined Psychology at the University of Dundee in 2019. She has a PhD in Psychology from the Australian National University, and prior to her current appointment she held academic positions in Australia at Western Sydney University (2016-2019), Monash University (2012-2016), and the University of Sydney (2006-2012). 

Her research examines how people’s social identities influence their behaviour in a range of contexts including health, environmental (climate change), and socio-political (collective action and social change). More recently, she has focused on research on online communities looking at how collective identities and behaviours are shaped through online interactions. This research has been conducted in online political communities (mostly far-right and white supremacist) and online health communities (recovery from addiction). 



Mrs Maeve Malon is a Lecturer (Teaching and Research) at University of Dundee.  Professionally trained as a Qualified Solicitor with the Law Society of Ireland, she has gained valuable practical experience in a variety of legal research disciplines from High Court Medical Negligence Actions to Supreme Court Appeals in Banking and Commercial Law. Having worked for 12 years in practice as a Legal Executive / Manager / Qualified Solicitor with Margaret Roche Solicitor. The inter-disciplinary nature of her research is enriched having completed professional qualifications with the Law Society of Ireland. Maeve leads and teach on the Intellectual Property Law Module to undergrad and  LLM Students and the Module Organiser on the LLM in Medical Healthcare Law and Ethics. Maeve is also involved in a research collaboration project with MEMO, School of Medicine, University of Dundee.