Arriving at the appropriate 'magic number email list' and marketing budget is part of the foundational work that a marketing consultant email list will help you determine. That piece should be part email list of any comprehensive marketing plan. Marketing 101 - Why We Market Marketing is the art and science of creating an appetite for what you offer, email list turning up the urgency for action NOW and helping potential customers find you.
Marketing amplifies the effect of word of mouth advertising. It's great email list that your customers are singing your praises to email list their friends. That's the way it should be. Given everyone's limit of time and geography, word of mouth can only email list take you so far.
True, social media has expanded everyone's sphere of influence, and social email list media is a valuable pillar of any marketing budget, but while it will increase your reach, it is less likely to get you the frequent exposure to your message that will drive customers to action. But none of us are likely to switch loyalty to a product or service based on a single recommendation. Usually the first few exposures simply introduce the option to your consciousness. The next few exposures, if the message is well-received, may help to re-shape your attitude about the choices you've been making, and will present this new choice as a viable option.