Overseas marketing and promotion is a new business with the rise of global Internet e-commerce. How foreign trade companies and cross-border e-commerce companies can take the train of e-commerce to seek greater benefits for themselves is the main issue that everyone is concerned about. The tickets of the company are marketing promotion. Enterprises use the global Internet to sell their products or services to all corners of the world, and word of mouth spreads around the world. The effectiveness of marketing and promotion is closely related to the sales of a company's products, and also affects consumers' impressions and word-of-mouth on this product. Therefore, it is very important to master the methods of marketing and promotion. We will focus on this aspect below.
1. Search engine marketing (SEM promotion)
If foreign trade companies conduct email list search engine marketing, they cannot avoid the overseas giant of search engines - Google. Of course, choosing different overseas operating markets also depends on the situation, and make good use of local search engines. to improve marketing efficiency. Search engine marketing is divided into two types: active type and passive type. Whether it is active delivery or passive collection, what enterprises should do well is the overall optimization of independent websites, and the search ranking of natural search engines will rise.
2. Social platform marketing
Similar to domestic social platforms such as Sina Weibo and Baidu Tieba, foreign social media platforms such as facebook, twitter and other social media platforms have a large user population and high user activity. The impact of social media marketing on these platforms It can be seen that it will greatly promote the sales and word-of-mouth communication of the product.