Apr 06, 2022
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The right strategy differs per brand and Whatsapp Mobile Number List retailer, but there are several things that you should take into account in any case. Also read: What does it cost to sell via Amazon Netherlands? Brand or reseller? The right marketplace strategy depends on whether you are a brand owner or a reseller/reseller of a brand. Brand Whatsapp Mobile Number List owners are often protected by the marketplace and are given additional options, such as creating their own brand page and additional ad types. An example of this is the Brand Store on Amazon, where you have your own page within Amazon to show your brand story and product Whatsapp Mobile Number List portfolio. Price is an important factor when selling on marketplaces. A competitive price and the lowest possible Whatsapp Mobile Number List delivery costs help with this. In theory, resellers would stand little chance against brand owners in terms of price, due to the higher margin. Yet we see that resellers are massively present on marketplaces, and often with success. This may be due to the fact that brands are not always able to find their way to marketplaces. For many brands, the advantages do not (yet) always Whatsapp Mobile Number List outweigh the disadvantages. For example, brands can be afraid of: cannibalization with their own website and loss of interesting customer data and customer contact the power of the large marketplaces and the competition of the marketplace itself ( Amazon and bol. Also sell products on their own platform) the cost, because they have to transfer high margins (often between 8% and 15% on gross turnover) to the Whatsapp Mobile Number List marketplace Be smart and avoid a race to the bottom Back to pricing policy. It doesn't have to be a competition between Whatsapp Mobile Number List the brand and the resellers. By making smart (and of course legal) agreements, you maintain stable pricing and prevent a race to the bottom. As a brand, you have the advantage that you can determine with which products you want to be present on marketplaces. The remaining Whatsapp Mobile Number List range can then be offered by resellers. This is one of the possible strategies. Working with a number of good resellers, each with their own expertise (such as fast delivery or excellent service), can be very effective. Another strategy can be to work with dynamic pricing tools. What Whatsapp Mobile Number List choice do you make as a reseller? As a reseller, it is therefore important to have certain expertise and/or a good relationship with the brand owner. Is this the case?