Jun 21, 2022
In Welcome to the Forum
Users through the buying process, Global Ad Spend Forecast Remains Steady We have maintained our global ad spend growth forecast at 4.5% this year. Some markets have strengthened since we published the previous forecast in June (notably Canada and the UK) but their results have been balanced by the effect of markets that have weakened, particularly the usa phone list East and North Africa (MENA). Our forecast for 2019 is also unchanged, 4.2% growth, while we have lowered our forecast for 2020 from 4.3% growth to 4.2%. usa phone list will therefore remain in the 4%-5% range as it has since 2011. Economic growth is appreciated this year in Canada and the United Kingdom, and the demand from advertisers has been greater than expected, for this reason we have raised our growth forecast for advertising investment in Canada this year from 3.8% to 5. 6% and in the United Kingdom from 0.7% to 2.4%. These two modifications alone add a total of US$581m to the global advertising market this year. We have also made substantial upward revisions in Vietnam ($131m), France ($121m), and Taiwan ($104m). Western Europe is the region that makes the most progress, going from 2.3% growth in 2018 to 2.6%. Total MENA ad spend high, but recession worse than expected After conducting further research considering MENA data, we usa phone list extensively revised our historical estimates of ad spend in the region. We've also added information from Iraq, Jordan, usa phone list Syria, as well as channels that targeted the Asian-speaking community. The estimated net of these usa phone list ad spend shifts is now higher than previously anticipated, as is the region's estimated impact from the 2014 oil slump, political turmoil, and conflict. We now consider that ad spend decreased by as much as 40% between 2014 and 2017, more than the figure of 33% that we had previously offered as an estimate. However, we estimate ad spend through MENA to total US$3.6bn in 2017, up from our previous forecast of US$2.4bn. We now forecast an average annual decline of 5.5% through 2020, well below our previous prediction of a 1.4% average annual decline. "Improving integration between AI and retail is leading to sustained strong growth in paid search," said Jonathan Barnard, Zeniths Head of Forecasting and Director of Global Intelligence. "As voice search becomes increasingly relevant, usa phone list will need to focus more on content and SEO in order to secure top rankings in organic search based on their most relevant keywords." "Voice search is just one way that AI is transforming how consumers access information and entertainment and how brands engage with them," says Vittorio usa phone list , Zeniths Global Brand President. "By marrying media investment with commerce and awareness with personalization at scale, technology is giving brands new tools to create growth. The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation With Black Friday just around the corner (November 23) and its "little brother", Cyber Monday (November 26), the great shopping season begins, which will last throughout Christmas and end with sales from January.