Apr 10, 2022
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You send out a pURL campaign, and 33 people respond to the message. You assume you have a response rate of 33%. But suppose that on that list of 100 names, you had 20 Buy Email Database duplicates. That means you actually sent your pURL campaign to only 80 individuals. And if 33 people responded, you really had a response rate of over 41%. To ensure that your pURL campaign stays as cost effective as possible, and to ensure that your reported results are accurate, it's Buy Email Database important to purge your final mailing list of any duplicate records. This saves time and money and helps you make better decisions on further pURL marketing in the future. Not Using Strategic Segmentation Often, marketers arbitrarily segment their databases based on some baseline information without planning out a complete strategy. Buy Email Database But trying to hone in on exactly the right method of making a sale to exactly the right person at exactly the right time is usually more complicated than simple baseline data. It's easy to segment a mailing list based on zip code, or previous Buy Email Database purchase date. But it's much more effective to take this segmentation one (or even two, three or four) steps further. For instance, what about segmenting by "customers in zip code 45678 who purchased within the past 3 months and spent $750 or more".