You'll want to predefine the genres, niches, and topics your ideal influencer specializes in, and figure out which personality types you wouldn't want to collaborate with. This will help you find the influencers who will really complement your business. Who are my best prospects? Next, it's time to compile a list of your best prospects. Use influencer targeting software (described below) to find all the top names in your target niche. Next, figure out where they post and get a good idea of their existing content. Advertising Continue reading below Once you've done your research on a potential influencer, you'll be able to better tailor your content to appeal to them on the appropriate social channels.
How would I like this influencer to impact my business? Knowing your purpose makes it much easier to reach out to image masking service influencers. For example, you might be looking for lead generation or increased sales, in which case you should look for influencers with a strong conversion history, even if they don't have as many followers. Or maybe you're looking for more awareness and engagement, in which case you're trying to connect with someone with a large following who would be happy to promote your content. 2. Do I have influencers in a variety of different mediums? You rarely want to exist in one circle, which means you need influencers on a variety of different platforms.
For example, a top blogger might not be as active on Twitter as another influencer, while a big name on YouTube might not have much written content to offer. Advertising Continue reading below 3. Are there already influencers in my area? Finally, it's possible that a big influencer is already on board your services, and it will pay off to reach out to them. Use a versatile tool like Buzz Bundle (disclaimer: my tool) to research keywords across all major social media channels, or use platform-specific services like Post Planner (for Facebook), Follor.me (for Twitter) or Pin Alerts (for Pinterest), to listen to what is being said about you. Note, however, that someone's strong advocacy does not make them an influencer.