1. Institutional perspective
The content of the course can be differentiated from many institutions, and the difference between the online teaching link and the offline teaching link can be clearly defined. The online teaching links include: suitable online course preparation, pre-class warm-up, student viewing, student interaction, online-specific emergency handling, storage and recording, and tracking counseling. There is a certain difference between online interaction and offline. The previous accumulation can be used very little, but there are online advantages online. For example, the dice, quick answer, one-click medal distribution, one-click grouping, raising hands and banning wheat on the live broadcast platform of New Oriental Cloud Classroom.
After the transformation, institutions are most worried about customer refunds, while previous customers are still in the wait-and-see period and will not refund immediately. During this period, the institution strengthened contact with parents, and took the initiative to provide students with learning plans when offline classes were suspended, so as to reassure parents. During the online class, you can provide students with value-added services such as free learning materials and free after-class consultation through WeChat activity tools, public account activities, etc. .
Provide more and more teaching content. In the early stage of transformation, it is not necessary to sell courses for the purpose of better keeping in touch with students is the key to the next development. In addition to live teaching content and follow-up tutoring, institutions can also release recorded lessons, public lectures, and strengthen after-school tutoring. This requires institutions to quickly look for a large number of live broadcast tools and choose a live broadcast platform suitable for their own courses; reorganize the online teaching system according to their own course system and online class characteristics, and prepare new courseware; change the method of assignment submission and choose online tools that are easy for teachers to track .
2. Product angle
We can help organizations build brand official websites, and beautiful official websites make people feel more reliable in Internet information. Make small programs such as homework posting, punching in, and homework submission to improve communication and tracking efficiency. Help institutions prepare online marketing tools and design online marketing activities, such as sharing tuition reduction, turntable lottery, etc. Create an online school system for institutions, move offline learning scenarios to online, and create an online learning platform, from enrollment and customer acquisition, teaching assignments, classroom learning, teacher-student interaction, classmate interaction, grade ranking, payment and refund, and learning status tracking , report analysis, etc., break through the limitations of time and space, and even create a closed loop that is better than offline teaching and learning.
Most of the live broadcast products have good stability, support multiple people online, do not freeze, and the picture is clear, which can already meet the basic teaching needs of most institutions; when designing products, the complete teaching link should also be considered: pre-class attendance, in-class Q&A , Students raise their hands to ask questions, correct homework after class, etc., so that the process can be tracked and the results can be evaluated. For the early childhood stage, more organizational and play tools to mobilize learning enthusiasm and concentration will be an excellent help for institutional teachers.
Under the epidemic, the transformation of offline institutions to online is an important way to break the situation, and maintaining the stickiness of students is the key goal of the survival and development of institutions.
Some institutions believe that the epidemic is temporary, and it is enough to find a temporary online alternative. However, institutions should still be vigilant. The outbreak of SARS made Taobao, JD.com and other e-commerce platforms rise overnight, and some offline stores have also established their own online shopping platforms. After SARS country email list ended, these stores immediately resumed pure offline operations.
With the increasingly standardized online shopping platforms and people pursuing more convenient shopping methods, online shopping has had a severe impact on offline stores, and online shopping has become the shopping norm for most young people. Without a catalyst like SARS, online shopping would have become widely popular along with human development, squeezing most offline stores out of the market. The live broadcast platform classin is the live broadcast platform developed by the accumulation of technology under the wave of the epidemic in early 2020, and it has risen overnight, much like Taobao and.
Operation is a common shortcoming of offline institutions, and online education is the future trend. During the epidemic, educational institutions paid attention to opportunities and challenges to complete the transformation. After the epidemic has passed, online education can also be used as an independent or auxiliary offline service chain, providing students with diverse choices and providing more possibilities for institutions to obtain courses and make profits.