Also, make sure to check the percentage of indexed pages that receive organic traffic to see if your content investment is worth it.
This refers to the way search engines crawl your WordPress site. Here, you need to pay close attention to the speed of your website, and if you have had 404 and 500 errors before, you need to pay attention. To test the speed, you can use a tool like GTMetrix or PageSpeed Insights.
Go back to your Search Console and visit Google Crawl → Crawl Errors to find out if a 404 error occurs.
Make sure the Latest Mailing Database overall speed and performance of your WordPress build is great! If you have too many 500 errors, maybe it's time to turn to a stronger hosting provider.
Site Architecture and User Experience
Want users to keep coming back after finding your site on Google? Then you must have a spotless website architecture and UX!
The UX of a WordPress site is closely related to site navigation. Be careful with "categories" and "tags", it's something you shouldn't overuse. When reviewing your site architecture and experience for SEO, pay attention to your first 10 pages and make sure each page is no more than two times away from the homepage.
Also, make sure your sitemap includes categories and tags. Each of your categories must have a clear purpose and unique content to attract visitors arriving through search engines.
SEO and search marketing are all about keywords! Analyzing your entire keyword strategy can help you find new ways to succeed in search engines and beat your competitors!
You can use a tool like SEMRush to do the following:
Determine the keywords your competitors rank for.
Identify the keywords your competitors are buying.
Identify the keywords you want to rank for.
Identify keywords you buy that will convert visitors.
Decide which keywords to rank for.
Assess your position against the competition.
Identify keywords or phrases for your homepage title tag.
Most importantly, your keywords must drive traffic and drive your business! Your keyword strategy and all your efforts to rank will only bring you progress. Also, analyze your competitors and their SEO strengths and weaknesses. Even without PPC, exploit these gaps to beat them on Google.