The psychological factors that affect consumer behavior, the psychological activities of consumers' purchasing process, the influence of s executive list ocial environment on consumer psychology, and the consumption of consumer groups. Psychology and consumption behavior, consumption situation and consumption psychology, commodity executive list factors and consumption psychology, marketing communication and consumption psychology, etc. (quoted from a certain degree).
Some of the more common consumer psychology include: anchoring effect, price bait, loss aversion, conformity psychology, comparison executive list and show-off psychology, etc. I'm not going to expand it here. If you are interested, you can go and executive list search. When we are setting prices, if we can well grasp the psychological activities of consumers and develop some marketing strategies accordingly, to some extent, we can better promote conversion and order placement, and increase the company's revenue.
If you are interested, I suggest that you executive list read the book "Priceless". 2.2 Experimental test There are many experimental tests related to pricing, and here is the most common one - the PSM price sensitivity test model (Price Sensitivity Measurement). In consumer psychology, it is difficult for us to intuitively quantify the psychology of consumers executive list on price, and it is more of speculation and speculation. The PSM test is a practical method to directly draw conclusions about customers' price sensitivity through experiments. The following is an introduction to the steps of the.