Should you start shimmying on TikTok or go old-school and stick with Instagram? Perhaps you should create multiple 🧵 on Twitter or write broetry on LinkedIn. Or maybe you should take a punt on that new, upcoming social platform.
Whatever it is, just choose one. Don’t join a platform just because it’s the latest, shiny tool.
The allure to be present on multiple social media platforms is huge. But don’t give in to that temptation. Doing well on each platform means creating content that fits in natively. That is a lot of time, effort, and resources.
It takes work, even if you’re repurposing content. Sure, Gary Vee may make it look easy, but that’s because he has a team behind him. If you’re a one-person operation, you can’t replicate his efforts overnight.
Which social network should you choose? Well, that goes all the way back to your marketing objective (tip #1). If your target audience is on Twitter and it moves you closer to your goal, then that’s the platform you want.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
After you’ve built a strong following, expand to other social media platforms. For example, Instagram has been around since 2010, but we’ve only recently started our Instagram account.
1. Build a damn email list
Even though we recommend building a following on one platform, you should remember that you’ll never own that audience. You’re “borrowing,” which means you’re always at the mercy of the platform.
If it wants to limit your reach one day, it can. But email is different—you own the list. Nobody can limit your reach. So even though building an email list seems like digital marketing advice from 2005, it’s not bad advice.
Every business should have an email list.
The simplest way to build one is to offer potential subscribers something in exchange for joining the list. This can be anything: an eBook, a course, a discount, or more.
For us at Ahrefs, we have a simple “subscribe” opt-in: