This article is the middle part of a series of articles. The main content is to analyze the most successful social products in the market based on the key points of the products listed in the previous article. Among them, the author selected "soul" and "Tantan" as the main analysis products, and then briefly analyzed several other social products, and added some concept explanations as the whole content. What needs to be said in front is that the author lacks the depth of operation and business thinking due to lack of experience and ability. The focus of this article is also to focus on the product itself. The general outline is shown in the following figure: first part 1.
Product Concept It will be introduced in four aspects: product, user, operation and technology. 1.1 Product - entry point: Social software for strangers can also be called dating software in many cases. The entry point of dating software can sometimes be compared to phone number list offline software to give users a word to talk to strangers. Case 1: Soul Making friends with three personalities - "Hey, our three personalities are very compatible, are you interested in getting to know each other?" A. Overall advantages: a. The entry point of SOUL is symmetrical (this is very important for social interaction) - the three perspectives of personality are suitable for both parties, and there is no such thing as a suitable and inappropriate statement. The asymmetric concept is mainly to easily form one-way attraction,
which is more suitable for forming a relationship between bloggers and fans, not for precipitating friendship. The appearance of friends is not symmetrical, and the symmetry shown by Tantan is the symmetry after functional assistance. The direct performance problem of asymmetric entry point forcing symmetry is the problem of low matching efficiency. b. This entry point is different, and the best option for each user is different. It needs to be explained in advance: user characteristics (including user-generated content information - historical dynamics) can be divided into two categories to attract other users - one is basically liked by all users (high appearance, high talent, high income...); one A class is only for a certain part of the population (interests, personality,